Facebook is the largest social networking website till date with an enormous user base of over 500 million. The development has constructive and over time it has developed into something of a social networking.
Not only it is a splendid place to meet new people, but it also provides a great opportunity to business owners. Developing Facebook applications holds the key to success. Facebook allows developers to develop applications that can be accessed by members, in return endorsing the brand.
If you own a small business and want to venture into developing Facebook applications to boost your revenue, there are a number of things you need to know at the outset.
There are two different platforms offered by Facebook to help you drive traffic: Facebook applications and Facebook connect. You must go through their policy documents to understand which applications are permitted and which aren’t.
Advantages Of Developing Facebook Applications for Businesses
• Get more exposure
With these applications you can get more exposure to your small and medium sized businesses than any other conventional medium.
Facebook is an incredible place to make your business popular and widely known. If your application is directed in right direction and touches the right chord, you will find large numbers of users hooked to your application.
Most Facebook applications are highly interactive. This is the reason for their success. While developing an application you should keep in mind that you app is user-friendly. If your users find it boring, they’ll leave and may never return.
• Cost effective
The unique and cost effective characteristics of social media marketing makes Facebook applications a powerful tool for small businesses to take on large firms.
• Provides several ways to generate revenue
There are CPM revenues available for page views of your application. Subscription model can also be implemented into the application for higher revenues.
You can also earn money by monetizing digital goods that members of an application will pay real money for.
• Provides many options for app developers
Creativity is the only thing which can limit your application. The more creative and inventive you app is, the more famous it’ll become.
All should do is at the initial stage is to examine your competition and competitors, and then you’re prepared for the market. With such a huge user base, it provides a lucrative marking ground for application developers and marketers.
For example, everyone using Facebook is aware of Zynga, which gained a lot of recognition following the popularity of games such as Mafia Wars and FarmVille.
There are few more application developers such as Mensing and Wooga, who have made their presence felt through their respective applications developed on Facebook.
Undeniably, Facebook applications are a new and improved way to enhance brand image and exploit new brands.
They provide a platform that is being utilized and implemented by various companies and individuals to promote products and services and present new marketing and advertising campaigns to consumers.
Developing Facebook applications can get your to clients to interact and engage with your brand in a stimulating manner that conveys your message and makes them believe in your business.
© Global World Tech
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