The new model in business is that you involve your community and customer in an ongoing conversation about every aspect of your business. In order for a conversation to occur, companies must speak and listen. Traditional marketing models are all about speaking. When a brand puts an ad in a newspaper, on a building or in a train, they are broadcasting their message, but there isnâ€™t generally a direct method for responding. Social media is changing the ways brands approach marketing. Instead of broadcasting messages, brands are starting conversations and engaging individuals.
Successful social media marketing begins and ends with respect to your audience. Understanding what your audience wants to hear is key. Once you begin listening to what customers are saying about your brand, products and competitors, youâ€™ll have a better sense of which platforms to monitor for certain types of feedback. You can listen all day, but if you donâ€™t act on your learnings, you will lose an opportunity to generate a meaningful conversation with a customer that may be considering trying out your brand. Take action when you come across a useful comment, and make sure you clear up any customer questions when they arise.
What do you want to do with Social Media?
- Grow Fan follower base
- Increase WOM
- Encourage sharing
- Stimulate conversation
- Drive actions
What you can achieve using Social Media?