When Facebook turned all business pages to timeline design, most entrepreneurs were worried that the new design will limit their marketing and promotional options.
However, they have realized that the timeline offers all small businesses, entrepreneurs, authors and speakers with a business page that has several consumer engagement hot-spots to share invite opt-ins, specials, sales and even promote major events.
Here’s how you can use the new Facebook timeline features to boost engagement:
The big billboard on the top of a new Facebook timeline is the cover photo part. The image must have a maximum size of 852 x 315 pixels.
Although Facebook warns against including calls to action like "like my page", sales copy or a URL, there are other creative ways of illustrating your offering, the feel of your business or brand and to inspire as many people as possible to like your page.
This image should engage, inform and inspire people. Therefore think long and well about the kind of image you would wish to welcome people who land on your Facebook page.
Applications or Apps
The small boxes under the cover photo are known as apps. These are either custom designed apps or apps that can be installed through Facebook to hold any information of your interest using iframes.
These could be simple opt-in boxes or high quality designed sales pages. Any kind of digital marketing promotion that you may be running can be transferred to Facebook in this manner.
This often ignored hot spot is right next to your avatar photo. Begin the about part with a live link to a sales page or opt-in page, or a live link to your site. This is the next part people look at after the cover picture, to learn more about you and your business.
Ensure that you make it much easier for them to learn more you, your business, products or services and special offers. Remember to begin with the "http://" to make the link clickable and live.
Milestone features have been incorporated by Facebook to allow you to display the special events in your business. Businesses may consider major sales or awards to be honor, an award and milestone.
Facebook puts a good deal of emphasis on milestone entries. Utilize them wisely without abusing them. If your company launches a new service and product, that is a great milestone and should be highlighted.
Pin To Top And Updates
Facebook permits you to pin a given post on top of your page for one week where it attains a spot in your timeline. Contests, special offers, events and announcements or any other important promotional event may be pinned on the top of the page to ensure that most people who land in your page view it first.
Updates also offer a great promotional opportunity. Posting a new update can elicit passionate response from your fans thereby enhancing the chances that these same fans will view the posts in the news stream in the following week. Dedicate at least a single update per week to an inspirational post or a call to action.
Posted: July 23rd, 2012 under Facebook, Gwt - GlobalWorldTech, Social Interactions, Social Media, Social Networking Sites.
Tags: Facebook History Timeline, Facebook Timeline App, Facebook Timeline Banner, Facebook Timeline Cover, Facebook Timeline Feature, Facebook Timeline Layout, New Timeline Facebook