GWT Blog – GlobalWorldTech

There are many ways for brick and mortar businesses to leverage the power of the Internet to get new clients and to keep up with existing ones as well.

Facebook has a stronghold on the business space in social media, at least for now and this has caused a rush of business to FB fan page creators.

The fact is that a paradigm shift is happening right now rather you can see it or not and if you want to jump in before the whole herd moves, now is your chance.

Google Plus is the wave of the future and if your company is an early adopter you have nothing to lose and everything to gain.

Finding new ways to get local listings and emphasize your existing ranking in Google search should be your number one goal as you move forward with promoting your business on the Internet.

There are hundreds of search engines and hundreds of sites offering local listings, but we suggest you don't waste time majoring on the minors.

The simple fact is that there are more searches and more business done through the Google eco-system than anywhere else on the Internet.

• Google Plus for Business

Why it’s essential for your business should be obvious. The search giant has made a move to take on the social giant and so far they are exploding right out of the gates.

Google Plus has grown larger faster than both Facebook and Twitter. We are talking about exponential growth that will only continue to astonish other social networks for the months and years to come.

If your business is ready to position themselves for success on the web in the future, this is where you need to be spending your time and other resources.

One of the most important features about Google plus is the automatic integration of YouTube, Google Maps and the +1 button. All of these big traffic generating Google services are tied into one when you utilize a Google Plus page as a hub for your business online.

Google has pumped millions and millions of dollars into this project to make sure that there social network is here to stay and there is no reason not to start taking advantage of all that it has to offer today and continue to grow your business using these powerful Google services.

Instant search integration has just recently been implemented as well. If you are not a google user, you may not have noticed the new social search feature on their search engine.

Now, when you search you will see results of web sites, pages and online content that your Google Plus acquaintances have shared, +1’d or commented on. This means that your presence on Google Plus is not an option if you want to dominate Google in its future iterations.

The main layout of the Google Plus network is still in its infancy. However, there is no doubt that it is and will continue to give its users a boost in search rankings and in their local listings on the Google Maps web architecture.

© Global World Tech

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Google App Engine is a platform to deploy and run web applications on Google‟s infrastructure. It comes with a dynamic web server with full support for common web technologies. It offers a transactional data store for persisting data. Developers can integrate their web application with Google Accounts through the APIs. The biggest advantage of running web applications on Google App Engine is the scalability that it offers. Your web application will be as scalable as some of the popular Google services like search.

Google App Engine (GAE) currently supports Python and Java environments. Java developers will be able to deploy and run JSPs and Servlets while Python developers can use standard library. Since GAE runs in a sandbox, not all operations are possible. For example, opening and listening on sockets is disabled. The applications running on GAE live in a sandbox that provides multi-tenancy and isolation across applications.

Let‟s take a closer look at some of the services provided by Google App Engine:
Java Runtime – GAE is based on Java 6 VM and Servlet 2.5 Container. The datastore can be accessed through the JDO/JPA API. It supports JSR 107 for MemCache API. Mail can be accessed through javax.mail API. Javax.net.URLConnection provides access to URLFetch service. Apart from core Java language, other dynamic languages based on Java like JRuby and Scala.

Python Runtime – GAE comes with a rich set of API and tools for developing web applications based on Python. It supports Python 2.5.2 and Python 3 is being considered for the future releases. You can also take advantage of a wide variety of mature libraries and frameworks for Python web application development, such as Django. The Python environment provides rich Python APIs for the datastore, Google Accounts, URL fetch, and email services. App Engine also provides a simple Python web application framework called webapp to make it easy to start building applications.

Datastore – App Engine comes with a very powerful data storage that can scale dynamically. It also features a query engine and support for transactions. The datastore is different from traditional relational databases. The objects stored in datastore are called “Entities” which are “schemaless”. These entities have a set of properties that can be queried using a SQL like grammar like GQL or Google Query Language. The datastore is strongly consistent and supports optimistic concurrency control.

User Authentication – One of the advantages of using GAE is its integration with Google Accounts. This empowers the developers to leverage Google‟s secure authentication engine for their custom applications. While a user is signed in to the application, the app can access the user’s email address, as well as a unique user ID. The app can also detect whether the current user is an administrator, making it easy to implement admin-only areas of the app.