GWT Blog – GlobalWorldTech

The new model in business is that you involve your community and customer in an ongoing conversation about every aspect of your business. In order for a conversation to occur, companies must speak and listen. Traditional marketing models are all about speaking. When a brand puts an ad in a newspaper, on a building or in a train, they are broadcasting their message, but there isn’t generally a direct method for responding. Social media is changing the ways brands approach marketing. Instead of broadcasting messages, brands are starting conversations and engaging individuals.

Successful social media marketing begins and ends with respect to your audience. Understanding what your audience wants to hear is key. Once you begin listening to what customers are saying about your brand, products and competitors, you’ll have a better sense of which platforms to monitor for certain types of feedback. You can listen all day, but if you don’t act on your learnings, you will lose an opportunity to generate a meaningful conversation with a customer that may be considering trying out your brand. Take action when you come across a useful comment, and make sure you clear up any customer questions when they arise.

What do you want to do with Social Media?

• Grow Fan follower base
• Increase WOM
• Encourage sharing
• Stimulate conversation
• Drive actions

What you can achieve using Social Media?

Today Google has opened Google Voice for all, after testing for more than a year for US & Canada customers. If you are new to Google Voice, have a look at the video

It’s amazing to see how far communication has come over the last few years. Perhaps below mentioned pic will give you some idea about that

More details can be found here

Google has added some nice features in Google Docs and introduced a collaborative drawings editor that makes it easy to build organizational charts, flow charts, design diagrams.

Documents – New features will be:

• Setting the Margins & Tabs
• Drag & Drop of the images within the document.
• Huge improvement while uploading & importing documents from your laptop/PC.
• Chat with the collaborators while editing the document.

Spreadsheets – New Features will be:

• Formula highlighting
• Sheet dragging & Sheet Menu
• Editable formula bar
• Autocomplete in cells
• Copy sheet from one spreadsheet to another
• Range sorting

Go to Google Wave and create a new wave. By default, Wave’s are not public. To embed this wave – so that your readers can later see it on your blog – you have to add public@a.gwave.com to the new Wave. This account is probably not in your contacts, so just copy and paste the id and add this account to the Wave.

Now you need to get the embed code. Copy the URL of the wave from your browser’s address bar and head to the Wave Elements tool. Paste the URL into the form, hit Return so that the tool recognizes the new URL, set the desired size of the embed, and then head to the bottom of the page where you can find the updated embed code.

Once you get this code, go to your Blog and paste the embed code into your new post.

From the time, Firebug has Launched, it has made life easier for the developers as they can see where exactly is the problem in Browser in Real time. But from the time, Google Chrome has launched, many has shifted to Chrome from Firefox due to number of reason i.e. Speed, Simplicity & Security.

Recently, some new features that have been added in Google Chrome Browser to increase productivity which are as follows:

• The Scripts panel now allows editing JavaScript without having to reload the page. Just double-click on the line in the function body while debugging and make your changes. It’ll patch the underlying optimized machine code at run-time and continue the execution.
• CPU profiler captures the state of your app at a rate of 1,000 samples per second without modifications to the running optimized machine code. The resulting tree view makes it easy to find out where to focus efforts on speeding up the web app.
• The new Timeline panel provides a simple view of the AJAX application execution. It records everything that happens in the browser from JavaScript execution to styles re-calculations and then visualizes it in a simple waterfall with timing information and traces to the source code.
• The improved Heap profiler can take snapshots of the JavaScript heap, visualize and compare them. This makes finding and fighting memory leaks a much easier task.

Trouble seeing the Video, download the pdf here.